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Dec 16, 2019

In this episode, I chat with Michael Stelzner, host of the Social Media Marketing podcast and founder of Social Media Examiner & Social Media Marketing World. He shares his wisdom and insight on content that positions you as an indisputable industry leader.


  • Benefits of being an industry leader
  • How to be the undisputed leader of your industry
  • Top 3 forms of content and their pros and cons
  • Which content creates the most loyal fans
  • How to create a niche
  • The importance of creating check points in content creation
  • How podcasting can make you a better speaker
  • How to raise the bar on content creation
  • Why it's important to check your content metrics and data
  • The reason why most entrepreneurs go out of business
  • The marketing potential of blogs, podcasts and video